Simple, Effective, Affordable Hurricane Roof Protection
For inventor Charlie Hess the idea began to take shape in 2004 during an unusually active Atlantic hurricane season. That year included 15 named storms (from Alex to Otto), nine actual hurricanes and six hurricanes at category three or higher on the Saffir-Simpson hurricane scale. Hurricane damage inflicted in the U.S. in 2004 was nearly $42 billion.
It took four years of research, evolving ideas and independent testing before the idea Hess conjured up from watching the 2004 hurricane season was ready for market. Charlie Hess has invented a simple, effective and remarkably affordable method to significantly reduce the worst form of hurricane damage. Charlie invented a Storm Proof Roof. Now that he’s ready for the 2008 hurricane season Hess’s roof protection breakthrough evokes the classic success statement known to many inventors, "I can’t believe anyone hasn’t thought of this before," he says.
An eclectic mix of a man, Hess is part scientist, inventor, and entrepreneur. "I’ve always been interested in scientific things," Hess says, "as well as bringing new ideas to market – especially ideas that help others." That may explain why, after 25 years in the medical business, Hess founded TriCord Hurricane Products. This company would be used as a springboard to launch a new business that could save hundreds of millions of dollars for insurance companies, state and local governments and homeowners.

The Storm Proof Roof is a scientifically designed mattress of tubular water-filled modules. The system decreases a home’s vulnerability to roof wind damage on average of 150% and in some cases up to 178%.
In 2004 it was wave after wave of hurricanes that fascinated Hess. "The 2004 hurricane season was like watching a slow-motion train-wreck," Hess said. "I was mesmerized and astounded. I couldn’t get those images of damaged homes out of my mind."
At some point in the 2004 season Hess talked to a friend – a home builder – who had also seen TV footage of hurricanes battering the gulf coast. "We were both amazed at the same thing; the unbelievable roof damage caused by hurricane force winds. And, we were both astonished that nobody had come up with a way to keep a home’s roof intact," Hess says. Now fully intrigued, Hess began digging further.
In early discovery, Hess learned the true magnitude of the hurricane roof damage problem – and the enormous opportunity for a potential solution. What focused Hess’ mind were three key issues: First issue: insurance. Hess learned that more than half of post hurricane insurance claims were due to partial or complete roof damage. After 2004, in Florida and other hurricane prone areas, home insurance premiums skyrocketed. Average home insurance premiums in Florida now were costing $15 - $20,000 per year. Second issue: demographics. Hess learned nearly half of the U.S. population lived in areas where hurricanes occurred. Third issue: the forecast. The most respected predictors of hurricane activity all agreed that the mid-Atlantic basin was a little over 10 years into a 30 year period of increased hurricane activity.